Excellence richesse is the only leading hair color to provide the richest color and ultimate care. Excellence richesse is the new generation of color, infusing pure yet reflective tones and shine for a dramatically brilliant black and luxuriously radiant reds with 100% gray coverage. Nothing protects better, nothing covers gray better.
Volumizing gel adds body and fullness with extreme hold to down-and-out hair
Triple protection permanent hair color that revitalizes and protects hair from the inside and out
The richest colors provide radiant color to revitalize hair
100% long-lasting gray coverage compared to each leading competitor's top selling brand.