DuBarry premiered as the first American-made cosmetic lines. The DuBarry line was created by Richard Hudnut. Previous to his efforts, all cosmetics and fragrances available in the United States were imported from Europe.
The year was 1903. The conservative clientele of Alexander Hudnut's drug store were among the world's wealthiest women. Alexander's son Richard dared to introduce them to an exotic fragrance he discovered in Europe. Immediately, the DuBarry mystique swept New York society.
Over ninety-five years ago, New York's most prestigious drug stores took a chance on DuBarry. Now there are hundreds of thousands of Dubarry users around the world, and thousands of retail outlets and department stores that carry DuBarry.
DuBarry brand recognition is 90% among women 50 years and older. In its mid-1900's heyday, DuBarry was bigger and more popular than Revlon is today.
The DuBarry line is named after the Comtesse Jeanne duBarry who was known to portray "the essence of femininity." To those who know the line, it represents elegance, beauty, and prestige.
The famous DuBarry Success Courses instituted in 1940 set the standards for beauty and well-being for women during that era. Women by the thousands either attended the courses at the Richard Hudnut Salon on Fifth Avenue or took the correspondence Success Course at home. From the Success Course, women learned how to become beautiful, successful women no matter what their financial or social status.
DuBarry's brand loyalty allows it to actively remain in the marketplace today, with strong repeat sales.
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